Is it the shoes?

In 1997, Nike decided that Michael Jordan was a big enough superstar that he could lead his own brand, and with that the Jordan brand was created. Sporting the Jumpman rather than the classic Nike Swoosh, the Jordan brand has been the go-to brand for performance the past 30 years. The first ever Air Jordan silhouette to be a part of the Jordan brand was the Air Jordan 13, the same silhouette Jordan won his last championship in. Providing great looks for performance and style, Jordan shoes became more than just a sub-brand of Nike . Michael Jordan’s shoes became as iconic as the man. From “The Shot” to the crying meme, the Jordan brand is embedded in American, sports, and fashion culture worldwide. Is it the shoes? It’s gotta be the shoes!

It’s gotta be the shoes!

Jordan 4